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What is Order Fulfillment?

What is Order Fulfillment? 

Order fulfillment refers to the process of approving a customer’s order and completing it till the product is delivered. Acquiring inventory, warehousing, picking, packing, shipping an item, and even return handling are all part of the procedure.

6 tips for enhancing your E-Commerce order fulfillment 

Your e-commerce order fulfillment procedure has a big influence on your everyday activities as well as the experience of your customers. Order fulfillment may be turned from a cost center to a revenue driver for your business by enhancing the post-purchase experience for your e-commerce clients whether you sell electronic items, clothes, groceries, or books.

  • Automate Ordering Procedure: Automation is the apex of a dependable and efficient order fulfillment process. Regrettably, the majority of e-commerce firms manually enter data into each system. As a result, businesses waste a large portion of their order fulfillment time on repetitive procedures.


As a result, an entity’s and its employees’ efficiency suffers, which may have an impact on the quality of their work. Because your order supervision procedures have been merged and automated, you will be able to submit data only once, allowing for the automatic creation of orders.


Automation also allows you to lessen the danger of human mistakes while also lowering operational costs and increasing sales chances. An order and inventory management system, on the other hand, will improve the momentum and perception of your business procedures.


  • Order fulfillment Cycle Time: When it comes to enhancing your ecommerce order fulfillment process, one of the first things you should do is calculate your order fulfillment cycle time. Calculating the duration of your order fulfillment cycle should be a top focus. This will provide you with helpful information on the efficiency of your order fulfillment procedure.


Customer satisfaction rates are affected by a quick fulfillment procedure, which ultimately concludes the achievement of your online business. In this instance, the priority should be to keep your fulfillment cycle time as short as possible.


  • Classify Inventory: Another technique to optimize your e-commerce order fulfillment process is to organize your warehouse, commonly known as inventory classification. One frequent inventory classification approach is to organize stock based on how quickly it travels. It is advantageous to your firm.


Improve the speed with which you can locate fast-moving and slow-moving items in your warehouse. Ensure that you have enough fast-moving items in stock at all times. Classifying your inventory minimizes the duration it carries to process orders, preparing your order fulfillment process more efficient.


  • Return Policy: The E-commerce return policy is an important part of your order fulfillment process, especially since it doesn’t end when a customer receives their item. When a consumer is satisfied with the contents of an order they get, leads to a favorable review.


To handle returns and give refunds efficiently it should provide a good returns process. A client’s willingness to purchase with your company is also determined by your return policy.


  • Customer Communication: When a customer completes a transaction, the order fulfillment procedure begins for e-commerce enterprises. This means that every stage of your order fulfillment process takes place as the customer waits on the other end – supplier coordination, picking and packing the proper items, and dispatching them via the proper delivery procedure.


Keep your customers included and notified by conveying order details to them at every step of the process. A solid order management system will keep you up to date on when a customer’s order was accepted by a supplier, shipped, and where it is in transit, among other things.


  • Right Shipping Method: Your customer will not become a buyer unless you ship to them. As a result, it’s the most important part of the order fulfillment procedure. Before signing up with any courier company or aggregator, make sure you do a complete background investigation. Because shipping affects your clients’ perception of your brand, make it as easy as possible.


Allow them to pay in a variety of ways, including cash on delivery and prepayment. This stage guarantees that customers have a wide range of options and that they are not limited to a single mode. Also, make sure you work with a courier that has a global reach.



Your order fulfillment process must operate effectively so that you can send things to your customers without difficulty. Keep the steps in mind as you create a strategy for your company.

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